MOFFAS Fundamentals
MOFFAS is an e-commerce focused digital environment that runs as a portable human-centric application suite, a community-oriented social hub, and a flexible technology solution that provides interface-level services at the same time. It is designed to reorganize and represent the relationships between resources and consumers, through the power of computing. Specifically focusing on data privacy and general ethics, MOFFAS is built to be the infrastructure for a healthier and more sustainable business ecosystem.
The system consists of multiple departments and inter-departmental programs, all of which facilitated, supervised and regulated by a central machine learning-powered scheme, alpha.
Unlike traditional e-commerce platforms that are built to control, MOFFAS celebrates independence and freedom. Taking a decomposition approach, MOFFAS system analyzes and works with different types of resources, including e-commerce platforms, separately, and reassembles a continuous enhanced personalized experience at the user level, shifting power and control back to people.