MOFFAS is an e-commerce focused digital environment that runs as a human-centric market channel, a community-oriented social hub, and a flexible technology solution that provides interface-level services at the same time. It is designed to reorganize and manage relationships between resources and consumers, through the power of computing, for a more decentralized market. Specifically focusing on data privacy and general ethics, MOFFAS is built to be the infrastructure for a healthier and more sustainable business ecosystem.
The system consists of multiple departments and inter-departmental programs, all of which facilitated, supervised and regulated by a central machine learning-powered scheme, alpha.
Unlike traditional e-commerce platforms that are built to control, MOFFAS celebrates independence and freedom. Taking a decomposition approach, MOFFAS system analyzes and works with different types of resources, including e-commerce platforms, separately, and reassembles a continuous enhanced personalized experience at the user level, shifting power and control back to people.