What's Lucky Drop

Hey guys,

It's Robyn. Before everything, please let me just say thank you. We've been getting lots of attention and love from the community - deeply appreciate it. Building a start-up is extremely hard, not to mention MOFFAS is more like an abstract ideal, which makes it extra difficult to market (some days it is challenging to even explain it to people).

As you already know, our first debut ClicKey campaign is offering $4.00 per click for any unique click that is considered valid (not generated by machines, via proxy or VPN, and from the US). It is still running - so if you haven't, use this link to join directly. Quota is running out. [Now EXPIRED]

Honestly, anyone that is experienced with digital marketing or affiliate marketing would know $4.00 per click is an insane rate and highly unsustainable. No merchant is willing to pay $4.00 for a simple click. A couple years ago, I did pay nearly $10 a click for a terrible Google ads campaign. Yes, you read it right. It was for a cut-throat industry and the market was in New York. Platforms normally adopt an auction-like model for digital advertising to avoid the unsettling discussion of a PPC rate despite the fact that the campaigns are PPC themselves. While advertisers can set their own budget, they don't have the control over the maximum they pay for a click. Incidents like my awful experience happen, but in general advertisers would always expect PPC campaigns to be affordable. Back to what we were saying - no one would be happy to pay $4.00 for a simple click outright.

So what would MOFFAS do? We let campaign sponsors set their own PPC rate because that's the only way to control marketing budget. On the other hand,  Mofficers/marketers need to be motivated. The financial incentives cannot be trivial; the efforts for facilitating a genuine click shall be valued. The dilemma lies somewhere between the perception that generating clicks does not produce profits and the fact that without web traffic a web presence is merely a domain name. Well, here we are again, inserting ourselves into this situation, with our little solution, a Lucky Drop event mode for PPC campaigns (in MOFFAS, we might as well start getting used to the term "ClicKey").

I spent lots of time and neuron cells making the explainer video below. It looks easy, but it's VERY hard. Much respect to the video gurus out there. The thing is that even I've tried my best I still worry that the explainer might leave some people confused. If you are not familiar with digital marketing, it might take a while for you to grasp it. Just remember, this is just simple math. Whenever you feel like it's complicated, you might want to pause - because most likely you are overcomplicating it.

I couldn't make the video longer to include calculation because of the length limit for social media. Let's see it below. For example, we launch a Lucky Drop of a total amount of $300, just like we did in the video. Normally, the distribution will be $75, $75 and $150. If the campaign has a very high budget and long run, we would naturally make the total higher and therefore increase the number of Drops. We use campaign milestones as triggers for Drops. What metrics do we use to define milestones for click-based campaigns then? Right, the click count. For a three-drop event, the three milestones will be 25%, 60% and 100%, breaking the campaign into three stages.

  1. Stage I: when campaign 25% milestone is reached, say 50 valid clicks, we are about to find one of the lucky Blocs that generated (i.e., their Bloc links got clicked) the 50 clicks to receive the $75.00 bonus. Now here comes the part that is not detailed in the video: we take the unix timestamp of the 50th entry in the stage and add to the record id of that entry. Then we use the mod 50 of that number + 1, which gives a number between 1 to 50, as our lucky pick.
Sample record:
| id | timestamp | accepted_status | bloc_id | campaign_id | ip_address |
| 244 | 2021-08-09 17:40:11 | 1 | 55 | 4 | |
i) The unix_timestamp is 1628545211. Unix timestamp: how many seconds since Jan 01 1970 (UTC).
ii) 1628545211 + 244 = 162854765
iii) 162854765 mod 50 = 15
iv) 15 + 1 = 16 ---> winning sequence number (We will check the record of No.16 of the 50 clicks and send the bonus to its Bloc. The Bloc, if more than one person, will share it among the members per their Bloc agreement.)
  1. Repeat the same process for stage II (when campaign gathers 120 clicks) and stage III (200 clicks). Please note that we only pick the winner from the specific stage. For example, the second $75 Drop will be given to one of the Blocs that contribute the 70 (120 - 50) clicks.


I do not opt for a much easier random number lottery type because this method does not require that much public trust and helps prevent malicious manipulation, either by third parties or us. 

Hey, how do I know if you are not giving the Drop to you mom every time, or, even worse, at all? 

We set up the public access to our ClicKey data log a couple of days ago, as part of our commitment to transparency. It will be heavily relied on as the mechanism to ensure the fairness of Luck Drop events as well. At the moment, the Drops are not massive yet. As we gradually integrate Lucky Drop into more programs, there will be times that a bonus will be big enough to warrant a more rigorous procedure that involves the uses of hashing and nonces. We will be making another post to discuss that. Until then, this simple math will be in use and unless noted otherwise (requested by campaign sponsors), the Drops will be in three-stage format (25%, 60%, 100%) to share the total bonus (1:1:2).

You might wonder who's going to pay for the Lucky Drops. We've already made peace with the conclusion that no merchant (campaign sponsor in our case) is willing to pay a lot for some clicks. Well, the funding of the Lucky Drops is going to be from the marketing budget of MOFFAS. We don't see Lucky Drops as single events for ClicKey; it is a long-term marketing campaign of our own and will be used in other efforts as well. I haven't done the math, but it's going to be more than worthy.

At the end of this post, you might wonder if there's any best practice tip here to increase your chances at winning a Lucky Drop. Well, the key to winning is to increase your stake in the pool, which can only be done by generating more valid clicks. The reason ClicKey is built on the structure of Blocs is to grant users this opportunity of multiplier effect. Form more Blocs and harvest clicks in batches. Everybody is happy!

When can we see Lucky Drops in action? Soon. We are launching the second campaign of our own to give Lucky Drops a test run. Buckle up - it's going to be a fun (and for some, very rewarding) ride.

Header image by Francesco Ungaro on Unsplash

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Comments (32)
    • ✨✨✨ 👍 ✨✨✨

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      • Cool but can someone explain to me what this means?

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        • None

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          • Thank you.

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            • Cool 💎💎💎

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