How to disclose as a digital marketer
When marketing your affiliate links (in our case, Phi Bloc Links) on social media platforms -
Not only is it required by the law, but it is also simply the right thing to do.
Reference: Read FTC rules on affiliate marketing, influencer marketing and disclosure.
Being transparent builds trust, which is the corner stone for long-term success and hard to have a second chance with. In the age of Internet and social media, having that trust from your audience can take you a long way and is the foundation for many other ventures.
MOFFAS advocates transparency. Our digital marketing module, Phi, has a built-in disclosure mechanism, Bloc Profile, detailing critical information regarding the Phi campaign it is attached to. Marketers/Mofficers are encouraged to take full advantage of this mechanism to maintain and facilitate a professional, non-intrusive and respectful marketing approach.
How to check a Bloc with a Phi Bloc Link or Bloc key.
While having a disclosure within or alongside affiliate marketing content is a must-do, how to do it really depends on the person and the platform. Being a little creative is our best advice. 🎨 For our dear Mofficers, here's what I think, by platform:
Blogs/personal sites: no word limits. You can put a simple cute disclosure paragraph at the end of your article, with the URL to the Bloc Profile page included. If people want to know more, they are welcome to take a look at the page.
Twitter: this is tricky. I see many other people suggesting the use of a hashtag #ad. Well, sure, you can do that too since it definitely saves space, but having an #ad might make the tweet seem a little too commercial and transactional. Unlike a longer article or post, a short tweet is all is there to see and it might kill the enthusiasm easily. Considering the character limits, my suggestion is to use an in-bio service with your genuine message when a link is involved. Put the disclosure paragraph as the title for the link entry. MOFFAS has a free in-house in-bio link service, Sky, which packs a Bloc checker and might come handy when your audience need some confidence and understanding of the affiliate content. In a situation where the endorsement does not involve an affiliate link, for example, you are paid to review some product, using a custom hashtag designed by yourself and explain what it means in your bio section might be an interesting method for you to explore. Make sure your audience still understand it clearly that it's of affiliate nature to comply with the FTC rules. An example will be something like #sponsored&sincere, giving it a warm and human touch.
Facebook: flexible. Facebook does not impose strict word limits for posts so you can just treat it as a (shorter) blog post and disclose in a similar fashion.
Instagram: definitely in-bio link services. Instagram does not allow hyperlinks in descriptions. All links have to go live on an in-bio page. Depending on the nature of the product and your own "brand image," you can either disclose in the description text body or with the link in the in-bio page. When there's no link involved, the custom hashtag method we are recommending in the Twitter section might also be a good idea for IG.
Well, what about outside social media platforms? What about sending it in a group chat?
My personal experience is that we always mention it and...
nobody really cares whether that is affiliate or not... 😂
Header image by Andrea Piacquadio from Pexels