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Fancy seeing you here! If you see this post, your journey with MOFFAS is off to a great start! 😁&nbs…
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  •  · You are welcome, Callie Select!
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Hi guys,As the war in Ukraine continues, we are calling for boycott/support/information targets to a…
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  •  · We've updated the list quite a bit -- mainly focusing on markets our extension can be used!
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Hey guys,Welcome to MOFFAS. This is a simple video to walk you through the first few steps in becomi…
Reposted MOFFAS's post.

We've mapped 400 resource suppliers in Dawn! #DawnStatus

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Hey guys, 

Some of you might have already found out that recently we launched Cartwheel, short for Cartpool Wheel, as the latest major feature for digital content. Different than the other sibling products of the Cartpool family, thanks to Dawn, Cartwheel is the first service to be built with cross-domain connectivity on both the resource side and the consumer side. It is also the first feature to generate Dawn-compatible resource objects and thus to carry the experimental Renaissance mechanism to ensure data security in a (future) decentralized environment. In this tutorial, we will go through the steps of how to commit content to Dawn and distribute it through the Cartwheel program, with a monetization option. This tutorial is intended for digital content creators, e.g., investigative journalists, fiction writers, artists, etc., who are producing original content on a regular basis and/or pursuing a career in the field. 

Cartwheel can be used for much more complex types as well (sets of content), which will be covered at a later time. 

Become a RISE member

To be able to use Cartwheel as a resource provider, you will need to have an active RISE membership as there are some more complicated terms we have to figure out and confirm together. Don’t worry — it’s super easy to apply for one and completely free. Follow the guides and orientation video on this page. You will go through a verification process — during which we quickly check if you are the real owner of your domain. After that, sign the agreement and… welcome aboard! 

We strongly recommend that if you haven’t already you should get yourself a personal domain. In the age of the Internet, a domain is also part of your unique identity. If you are interested in becoming a creative content provider, it will also be the base of your brand and individuality. As we explained many times before, MOFFAS/Dawn celebrates independence and freedom, on both sides. Only when such freedom is guaranteed by the system can we really say we’ve somehow achieved a free market. Now, we are looking at the beginning of this expedition. 

Of course, if you don’t have a personal site yet, you may use a subdomain (Wordpress, Medium and Substack) cautiously. If you have some agreement with the hosting platform, you might need to check it again to see if you can enter your content into a third-party program and the status of your content authorship/copyright. 

Add Content

Adding content is simple and straightforward. 

Go to Partner Workstation. 

Click the Add button in the navigation tab. Select Cartwheel. 

The content form pops up. 

Enter all the information necessary. You cannot leave the content body or title empty. At the moment, you will still need to paste your content yourself. At some point, that part will be simplified to reduce redundancy. The goal of Dawn is to have single origin for all creative content. 

Make sure the Destination URL (where your content is on your own domain) is correct. Otherwise, consumers won’t be able to access your content! 

  • Monetization Option: 

If you have a paywall in place on your own site, you should use monetization here as well — otherwise the content you enter here will be accessible for free. If you are on a platform and behind a collective paywall, such as Medium (to be able to see your content one will need to have a site-wide subscription to Medium), consider setting a reasonable single access charge so that people can still access your content without signing up for more than what they need. 

As of now, since we just launched the program and there’re not enough resources to fill a Wheel, let alone Wheels, the Wheel function is inactive. You can still opt in so that once the Wheel is activated your content is automatically qualified for earnings. If this is what you'd like to do for your content, make sure you enter a single access fee to be eligible for Wheels. To learn about the Wheel model and how it differs from the platform model, visit WikiCenter for details. 

  • Add some labels:

Once your content is entered into Dawn, the resource side processor, it is going to be intensively studied by GEN. However, your own input is still the most important and the analysis system always respects the original author’s understanding. Dawn does not use explicit categorization to organize resources; if you want your content to be visible under certain categories, you can add labels to make sure our system catches that. This will be particularly useful when it comes to content regarding subcultures, trends or niche markets.

Check out the status of your content.

Once you submit the content, it will go into Dawn for multi-stage processing. You can check the status in the Workstation. One of the first things the system does is to assign a Renaissance Stamp to your submission. Renaissance is going to be extremely important in the future when we deploy the community nodes. What it does is to give consumers the ability to verify -- what they receive on their end is indeed the real thing. In a centralized system, you (blindly) trust the system, in many cases, the platform company, to always respond to your queries with authentic results. However, if the data is stored in a decentralized fashion, such trust is unrealistic or, at least, unreliable. Renaissance is built for, among many things, such purposes. You may follow the community node development here. The data facility of a community node is called Lighthouse (for obvious reasons).

The first edition of Ren Stamps uses texts as the base for unique verification keys, employing poems by E. E. Cummings. It will look like this:

Once the Stamp is assigned, your content can be accessed from inside the network through the profile page. Please note that GEN might not be ready at that time, but it does not affect your content or its delivery, which should be immediate upon request. On the profile page, click on the Ren cover to unlock content. If you set up a paywall or it is part of a Wheel, users will be prompted to pay an access fee or subscribe to the Wheel.

💡 In any case, a consumer should be encouraged to consume your content from your own domain directly, through the extension or the app (coming soon). You may include a cue on your domain to provide guidance. We also recommend that you use some type of independent paywall system for patrons and set up a channel to receive gifts, e.g. CashApp, PayPal Me, etc.


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We've been talking about this! Consumer activism in the age of the Internet. Here is a quick tutorial.

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Mention is a useful OSN feature that hasn't been mentioned enough. It is a replacement for awkwardly copying and pasting the hyperlink when you find something interesting on the Internet. So instead of putting a long link in an email or spamming your own social media feed, simply @ them where it is.

We recently added a new highlight function to it so now you can also highlight a paragraph on any website for your friends to see. Sounds nice? It is super easy to use too.

Watch this video to learn more.

We've updated the list quite a bit -- mainly focusing on markets our extension can be used!

In the Panta Rhei upgrade, the biggest change is the integration of Lova, a system that hopes to build a decentralized and human-centric Internet for you and you only. Read Robyn's notes on Lova. Warning: it's quite long. 💤 

Added a discussion 

Hi guys,

As the war in Ukraine continues, we are calling for boycott/support/information targets to add to the case we are setting up for Aware. If you do not know what Aware is or how it works, please read this first.

It can be a company that refuses to leave Russia, a volunteer center for refugees or simply anything you can make a case for. 

Thank you. 💗 

Added a post 

Support for consumer activism is a big part of the latest Panta Rhei upgrade. It symbolizes consumer empowerment and emphasizes the importance of corporate social responsibilities. In this tutorial, we will learn how to take advantage of this new feature to take a stand for something you care about in the age of e-commerce (because holding a banner in front of a supermarket is probably not enough anymore). It’s worth mentioning that this feature was rushed out and introduced earlier than originally planned due to the war in Ukraine. We feel this is the best (and likely the only effective) way for us to do something slightly meaningful. For the same reason, we are also preparing to publish the extension in the European markets.

Aware Program (Lova)

We built the consumer activism feature into Aware, part of Lova, which we will introduce another time. It can be accessed from the main view in the extension.

Choose causes

From the Aware window, you can choose cases to subscribe to. Cases are lists of information that are constructed around specific topics or themes. Some cases are labeled explicitly as boycott or support material while others can be neutral and generic information. At the moment, in order to prevent abuse, only members with high clearance can publish their own lists (with explanations). However, we do welcome all members to submit ideas for Brahms to incorporate them into the database. We are also working on a better algorithm to generate fact-based lists that support multi-degree connections (e.g., a subsidiary of a subsidiary of something you love or hate). 

Express yourself

After you subscribe to a case, your extension will notify you whenever you come across something on the Internet that meets the criteria (you’ll see a fist emoji ✊). For now, we are only scanning heading sections of webpages (in most cases, these are the product titles). As Robbie gets smarter, we are expecting to expand the scope. The matching will not be 100% as some brand names are not uniquely identifiable and website designs vary from one to another.

Let's see how it works in action. For example, we want to see how Poland Spring, a Nestle company, is doing on Amazon. 

Great - we already see the fists rising up. Now we go into individual pages, where our feature works the best since most websites do not use h1 or h2 tags for list item titles (Amazon here is an exception). 

What does this fist do? Ha, it does a little more than just “being there” and showing some spirit. First, hover on the fist and we will show you why you are seeing this badge (hey, because you subscribe to the Nestle case! That's the whole point of calling this feature "aware" - people often lose track of who's who and what's what).

Click on the fist and find out what it actually does (graphic content warning ⚠️  #nsfw lol).

The two buttons are pretty self-explanatory. Choose your response and act on it. By the way, we will give a couple more emoji options in the next update.

Ta-da!

After you express yourself, the response is recorded and a signature will be sent to our public registry (please note that the response box will show up only once per refresh). To protect your privacy, by default, the signature to be used is your Robbie’s uid/alias. If you want to put your name on it, sure, change it in the panel (click the button that says "Switch to XXX"). Only one signature per user is recognized per URL.

The Square

While most activities are done through the extension and, soon, the mobile apps, we do have a place for your activism on the main website. Although the Square is designed to also feature other types of events, it is reserved now for the Aware program because of the aforementioned reason. 🌻 

Use keyboard or mouse wheel to navigate. Press Enter or click on a file to go to its profile page. You can see the signatures here and each signature also links back to the page where it is left. As more signatures come in, we will upgrade the visual effects to reflect volumes on brand pages. These individual profiles can also contain detailed information regarding the reasons for boycott/support/awareness and display a report generated by the Mill.


Your voice matters. We want to help you amplify that.

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