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Added a post  to  , ClicKey

Hey guys,

It's Robyn. Before everything, please let me just say thank you. We've been getting lots of attention and love from the community - deeply appreciate it. Building a start-up is extremely hard, not to mention MOFFAS is more like an abstract ideal, which makes it extra difficult to market (some days it is challenging to even explain it to people).

As you already know, our first debut ClicKey campaign is offering $4.00 per click for any unique click that is considered valid (not generated by machines, via proxy or VPN, and from the US). It is still running - so if you haven't, use this link to join directly. Quota is running out. [Now EXPIRED]

Honestly, anyone that is experienced with digital marketing or affiliate marketing would know $4.00 per click is an insane rate and highly unsustainable. No merchant is willing to pay $4.00 for a simple click. A couple years ago, I did pay nearly $10 a click for a terrible Google ads campaign. Yes, you read it right. It was for a cut-throat industry and the market was in New York. Platforms normally adopt an auction-like model for digital advertising to avoid the unsettling discussion of a PPC rate despite the fact that the campaigns are PPC themselves. While advertisers can set their own budget, they don't have the control over the maximum they pay for a click. Incidents like my awful experience happen, but in general advertisers would always expect PPC campaigns to be affordable. Back to what we were saying - no one would be happy to pay $4.00 for a simple click outright.

So what would MOFFAS do? We let campaign sponsors set their own PPC rate because that's the only way to control marketing budget. On the other hand,  Mofficers/marketers need to be motivated. The financial incentives cannot be trivial; the efforts for facilitating a genuine click shall be valued. The dilemma lies somewhere between the perception that generating clicks does not produce profits and the fact that without web traffic a web presence is merely a domain name. Well, here we are again, inserting ourselves into this situation, with our little solution, a Lucky Drop event mode for PPC campaigns (in MOFFAS, we might as well start getting used to the term "ClicKey").

I spent lots of time and neuron cells making the explainer video below. It looks easy, but it's VERY hard. Much respect to the video gurus out there. The thing is that even I've tried my best I still worry that the explainer might leave some people confused. If you are not familiar with digital marketing, it might take a while for you to grasp it. Just remember, this is just simple math. Whenever you feel like it's complicated, you might want to pause - because most likely you are overcomplicating it.

I couldn't make the video longer to include calculation because of the length limit for social media. Let's see it below. For example, we launch a Lucky Drop of a total amount of $300, just like we did in the video. Normally, the distribution will be $75, $75 and $150. If the campaign has a very high budget and long run, we would naturally make the total higher and therefore increase the number of Drops. We use campaign milestones as triggers for Drops. What metrics do we use to define milestones for click-based campaigns then? Right, the click count. For a three-drop event, the three milestones will be 25%, 60% and 100%, breaking the campaign into three stages.

  1. Stage I: when campaign 25% milestone is reached, say 50 valid clicks, we are about to find one of the lucky Blocs that generated (i.e., their Bloc links got clicked) the 50 clicks to receive the $75.00 bonus. Now here comes the part that is not detailed in the video: we take the unix timestamp of the 50th entry in the stage and add to the record id of that entry. Then we use the mod 50 of that number + 1, which gives a number between 1 to 50, as our lucky pick.
Sample record:
| id | timestamp | accepted_status | bloc_id | campaign_id | ip_address |
| 244 | 2021-08-09 17:40:11 | 1 | 55 | 4 | |
i) The unix_timestamp is 1628545211. Unix timestamp: how many seconds since Jan 01 1970 (UTC).
ii) 1628545211 + 244 = 162854765
iii) 162854765 mod 50 = 15
iv) 15 + 1 = 16 ---> winning sequence number (We will check the record of No.16 of the 50 clicks and send the bonus to its Bloc. The Bloc, if more than one person, will share it among the members per their Bloc agreement.)
  1. Repeat the same process for stage II (when campaign gathers 120 clicks) and stage III (200 clicks). Please note that we only pick the winner from the specific stage. For example, the second $75 Drop will be given to one of the Blocs that contribute the 70 (120 - 50) clicks.


I do not opt for a much easier random number lottery type because this method does not require that much public trust and helps prevent malicious manipulation, either by third parties or us. 

Hey, how do I know if you are not giving the Drop to you mom every time, or, even worse, at all? 

We set up the public access to our ClicKey data log a couple of days ago, as part of our commitment to transparency. It will be heavily relied on as the mechanism to ensure the fairness of Luck Drop events as well. At the moment, the Drops are not massive yet. As we gradually integrate Lucky Drop into more programs, there will be times that a bonus will be big enough to warrant a more rigorous procedure that involves the uses of hashing and nonces. We will be making another post to discuss that. Until then, this simple math will be in use and unless noted otherwise (requested by campaign sponsors), the Drops will be in three-stage format (25%, 60%, 100%) to share the total bonus (1:1:2).

You might wonder who's going to pay for the Lucky Drops. We've already made peace with the conclusion that no merchant (campaign sponsor in our case) is willing to pay a lot for some clicks. Well, the funding of the Lucky Drops is going to be from the marketing budget of MOFFAS. We don't see Lucky Drops as single events for ClicKey; it is a long-term marketing campaign of our own and will be used in other efforts as well. I haven't done the math, but it's going to be more than worthy.

At the end of this post, you might wonder if there's any best practice tip here to increase your chances at winning a Lucky Drop. Well, the key to winning is to increase your stake in the pool, which can only be done by generating more valid clicks. The reason ClicKey is built on the structure of Blocs is to grant users this opportunity of multiplier effect. Form more Blocs and harvest clicks in batches. Everybody is happy!

When can we see Lucky Drops in action? Soon. We are launching the second campaign of our own to give Lucky Drops a test run. Buckle up - it's going to be a fun (and for some, very rewarding) ride.

Header image by Francesco Ungaro on Unsplash

Added a post  to  , ClicKey

For each campaign, the campaign sponsor (the brand) can recruit people to join their campaign directly. When you receive such a link, congratulations - you can skip the line. 

If you prefer to learn from a tutorial video, click to jump to the end of the post.

Click "Get my reward link" on the page. It will take you to the marketplace page for this campaign.

If you are not signed in, click sign in.

If you don't have an account with us, take a minute to sign up! You'll need a personal account to be a Mofficer. Organization accounts are for our partners. 

If you are not a Mofficer at the moment, you will still need to enroll in the Phi program first.

Please read the Phi program terms carefully and act accordingly. If you have questions, contact us any time. 👇

Click join and you will get your origin Bloc generated for you. 

For ClicKey campaigns:

The link enclosed is your unique Phi Bloc Link ("PBL"). When someone clicks on your PBL, we will log it for processing. If it is a valid click, then you will get the reward posted to your Beyto account immediately. 

Tutorial Video:

Now with your own link, what's the next step?

Learn how to work on a ClicKey campaign.

Added a post  to  , ClicKey

The most common Phi campaign type is ClicKey, a marketing program built on the pay per click model

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

In a ClicKey campaign, the marketers will get assigned a unique link through their Blocs and they are eligible for rewards when this link gets clicked. To learn more about Blocs and how to manage the Bloc system in Moffice:

To learn how to find a join a ClicKey campaign:

How to market my Phi Bloc link (PBL) and get more clicks:

Basically, friends and family, social media, and your personal blog will be a good place for that. Make sure you don't disturb other people and don't get labeled as a "spammer," either by other users or platforms.

Added a post  to  , ClicKey

Great question! We talk about the Bloc profile page a lot and that might make you think that whoever click your links will get taken there. 😐 

That is not true 🙅  - it is redundant, inconvenient and also defeats the purpose. Visitors might just get distracted and leave before actually going to the target page.

When one clicks on the Bloc link of an active Bloc, which looks like$%^&*, they will go straight to the target URL set by the campaign sponsor, without feeling any different than using a direct link, other than the link says moffas, of course. Well, in some cases where the campaign sponsors have had website integration done, meaning they've installed our script on their own sites, the URL will very likely look the same, only with some unique identifiers attached. In either case, that click is eligible for reward.

However, when the Blocs are inactive or expired, the situation might be different, depending on the partnership of the campaign sponsor. By default, the link will end up on the profile page and visitors can manually proceed to the target site. The mechanism is set up to prevent abuse - imagine a bad sponsor sets up a campaign and terminates it right after, hoping to lure traffic without paying. 💀 

Added a post  to  , ClicKey

Although we encourage the adoption of full transparency, it is understandable that sometimes Mofficers might want to hide certain information from the public, especially when it comes to payout. In this tutorial, we will show you how to set that transparency level.

Go to your Moffice and click the "Preferences" tab.

Find Transparency Settings section on the page.

Select your level. Semi transparency for Bloc Profile page will hide the actual reward and use a generic term instead.Set your transparency level

Let's see how a Bloc Profile page look like when the Bloc Mofficer's transparency is set to Semi.

Average Reward

Reward is higher than average priceReward is higher than average price

Let us know if you have any questions/concerns. 😃 

Header image by Shubham Dhage on Unsplash  

Added post  to  , ClicKey

Hey guys, just so you know we upped the ppc reward to 💲3.00/per valid click!!!!

Use our recruit link: