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Hey guys, 

Some of you might have already found out that recently we launched Cartwheel, short for Cartpool Wheel, as the latest major feature for digital content. Different than the other sibling products of the Cartpool family, thanks to Dawn, Cartwheel is the first service to be built with cross-domain connectivity on both the resource side and the consumer side. It is also the first feature to generate Dawn-compatible resource objects and thus to carry the experimental Renaissance mechanism to ensure data security in a (future) decentralized environment. In this tutorial, we will go through the steps of how to commit content to Dawn and distribute it through the Cartwheel program, with a monetization option. This tutorial is intended for digital content creators, e.g., investigative journalists, fiction writers, artists, etc., who are producing original content on a regular basis and/or pursuing a career in the field. 

Cartwheel can be used for much more complex types as well (sets of content), which will be covered at a later time. 

Become a RISE member

To be able to use Cartwheel as a resource provider, you will need to have an active RISE membership as there are some more complicated terms we have to figure out and confirm together. Don’t worry — it’s super easy to apply for one and completely free. Follow the guides and orientation video on this page. You will go through a verification process — during which we quickly check if you are the real owner of your domain. After that, sign the agreement and… welcome aboard! 

We strongly recommend that if you haven’t already you should get yourself a personal domain. In the age of the Internet, a domain is also part of your unique identity. If you are interested in becoming a creative content provider, it will also be the base of your brand and individuality. As we explained many times before, MOFFAS/Dawn celebrates independence and freedom, on both sides. Only when such freedom is guaranteed by the system can we really say we’ve somehow achieved a free market. Now, we are looking at the beginning of this expedition. 

Of course, if you don’t have a personal site yet, you may use a subdomain (Wordpress, Medium and Substack) cautiously. If you have some agreement with the hosting platform, you might need to check it again to see if you can enter your content into a third-party program and the status of your content authorship/copyright. 

Add Content

Adding content is simple and straightforward. 

Go to Partner Workstation. 

Click the Add button in the navigation tab. Select Cartwheel. 

The content form pops up. 

Enter all the information necessary. You cannot leave the content body or title empty. At the moment, you will still need to paste your content yourself. At some point, that part will be simplified to reduce redundancy. The goal of Dawn is to have single origin for all creative content. 

Make sure the Destination URL (where your content is on your own domain) is correct. Otherwise, consumers won’t be able to access your content! 

  • Monetization Option: 

If you have a paywall in place on your own site, you should use monetization here as well — otherwise the content you enter here will be accessible for free. If you are on a platform and behind a collective paywall, such as Medium (to be able to see your content one will need to have a site-wide subscription to Medium), consider setting a reasonable single access charge so that people can still access your content without signing up for more than what they need. 

As of now, since we just launched the program and there’re not enough resources to fill a Wheel, let alone Wheels, the Wheel function is inactive. You can still opt in so that once the Wheel is activated your content is automatically qualified for earnings. If this is what you'd like to do for your content, make sure you enter a single access fee to be eligible for Wheels. To learn about the Wheel model and how it differs from the platform model, visit WikiCenter for details. 

  • Add some labels:

Once your content is entered into Dawn, the resource side processor, it is going to be intensively studied by GEN. However, your own input is still the most important and the analysis system always respects the original author’s understanding. Dawn does not use explicit categorization to organize resources; if you want your content to be visible under certain categories, you can add labels to make sure our system catches that. This will be particularly useful when it comes to content regarding subcultures, trends or niche markets.

Check out the status of your content.

Once you submit the content, it will go into Dawn for multi-stage processing. You can check the status in the Workstation. One of the first things the system does is to assign a Renaissance Stamp to your submission. Renaissance is going to be extremely important in the future when we deploy the community nodes. What it does is to give consumers the ability to verify -- what they receive on their end is indeed the real thing. In a centralized system, you (blindly) trust the system, in many cases, the platform company, to always respond to your queries with authentic results. However, if the data is stored in a decentralized fashion, such trust is unrealistic or, at least, unreliable. Renaissance is built for, among many things, such purposes. You may follow the community node development here. The data facility of a community node is called Lighthouse (for obvious reasons).

The first edition of Ren Stamps uses texts as the base for unique verification keys, employing poems by E. E. Cummings. It will look like this:

Once the Stamp is assigned, your content can be accessed from inside the network through the profile page. Please note that GEN might not be ready at that time, but it does not affect your content or its delivery, which should be immediate upon request. On the profile page, click on the Ren cover to unlock content. If you set up a paywall or it is part of a Wheel, users will be prompted to pay an access fee or subscribe to the Wheel.

💡 In any case, a consumer should be encouraged to consume your content from your own domain directly, through the extension or the app (coming soon). You may include a cue on your domain to provide guidance. We also recommend that you use some type of independent paywall system for patrons and set up a channel to receive gifts, e.g. CashApp, PayPal Me, etc.

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Hey, guys!  

Today, we’re going to take a closer look at a feature we recently launched within the Cartpool department, Mini Rally. Like its sibling program, Cartpool Rally, Cartpool Mini Rally is also set up to facilitate the communication and understanding between sellers and shoppers. While Cartpool Rally works mostly from the merchant’s side, his little brother, Mini Rally, is built the other way around: the shoppers draft a deal and present to the sellers. With the underlying Cartpool framework, Mini Rally makes this process fairly effortless, especially when multiple shoppers are involved. On principle, you may draft a Mini Rally on any website, thanks to Dawn, our in-house intelligent guild of merchants, and Brahms. In practice, it is going to be a process for some as Dawn is completely young and fresh. We are not getting into the technical stuff here - let’s just see how Mini Rallies work and how you can use it to your advantage.

Only Mofficers can initiate Mini Rallies. This access control is put in place mainly to fight against spammers and keep this feature functional for people that really need it. Upgrading to a Mofficer account is completely free and easy. Then next you will need to have a Cartpool event. If you do not know how to put together a Cartpool event, here’s a video to walk you through that quickly. Note that we’ve updated the system numerous times since this early video was made, but the main procedure stays the same.

(If you do not want to use an extension, then you’ll have to wait a little when we process the website into Dawn. We do encourage you to try the extension as it best exemplifies the concept of MOFFAS and what it means to be an empowered Internet user.)

  1. Open the Event Admin panel and click Organize Mini Rally:
  1. You can see the layout looks like a Bill page (we are using a mock event):
  1. Find out the information of the merchant. If the merchant is indexed (by Dawn) like this site, which is not our partner or associated with us in any way, it means MOFFAS is optimized for this domain. It could also mean that we have a better chance at a successful Mini Rally. Sometimes, there are websites that reject any contact through third parties, which is understandable, it will be noted here and Mini Rallies will be disabled for such sellers (you can still reach out yourself).
  1. Discuss with your group and draft a reasonable offer.

         While it is always nice to keep the prices accurate, everything done here is just a proposal. If the merchant is to accept the offer, it will be based on their own prices.

  1. Meet the minimum requirements. Sellers are busy and will only be able to entertain serious offers. If there’s a commitment fee requirement imposed, you will have to pay it in Beytos, which will be returned to you in a couple of days. In the meanwhile, Catnap will also monitor the requests and automatically filter out spams (inconsistent orders, low total sum, etc.).
  1. After submitting the draft, you can go to your Moffice to see how the Rallies are going. If the merchant responds, we will send out an email to you too.
  2. Once the merchant shows preliminary interest, we will put the two of you together and step out of the way. The commitment fee, if any, will be returned to your account. Your transaction, if it is going to happen, will likely be done using a manual sales order, which is available in every e-commerce framework. Make sure you are only paying to the merchant and do not trust any third parties. We do not charge either side for the sales.

If you do not feel comfortable with us sharing your email and account ID with the merchant when the draft is accepted, do not initiate a Mini Rally. While we still consider setting up a communication channel for Rallies and, coming soon, Cartwheel, ultimately the final transaction can only happen between you and the merchant, who will need to know who their customer is to execute the order.

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Participate in Weave Season 1 - time to build and earn!

Hey guys, welcome to Season 1 of MOFFAS Weave.

For the ones that are not familiar with Weave, it is part of the market intelligence module, λ, of MOFFAS. Weave plays an important role as an intelligence agent to collect reports from people on web content before passing them on for further advanced processing. To put it simply, Weave is a type of mini audit on web pages, collectively done by crowdsourcing. Users visit a page and rate it by answering a few survey-ish questions. After this report (a “fabric”) is committed and validated, it is subject to confirmation by the system. Confirmed fabrics will then be flattened and processed with information from other sources (e.g., web crawlers) to add to the knowledge base for a more conscious and human-centric Internet.

While Weave is a continuous program, which means users can participate at any time, we do use a seasonal theme format to encourage participation. The theme for the debut season is The Favorites. As you may have already guessed, we encourage users to Weave their favorite e-commerce sites (physical goods, digital goods, blogs, etc.). All commits are welcome, but we hope that our Mofficers can prioritize independent businesses, artisan shops and private blogs since our system will be engineered in this way as well. The Market Intelligence module powers programs in other departments, such as marketing, and is thus integral to MOFFAS’ empowerment mission.


Weave always comes with Lucky Drop attached. To celebrate its launch, we’ve activated a special mode of Lucky Drop, 100 for 100. Every time the system confirms 100 fabrics, we will use Lucky Drop to pick one from the participants that commit them for a $100 cash reward. The more one commits, the more likely they will win the prize.

How about seasonal rewards? Of course - that’s why we adopt the format in the first place. Every time a qualified site is submitted as part of a fabric, we will reach out to the site owner and invite them to be our partner. The partnership does not cost a penny and is loaded with benefits. If the site says yes to our invite, then the user or users made the fabric (fabrics) will earn/share a $100 sign-up bonus.

Data privacy and transparency

MOFFAS does not sell or share user data with third parties. As a matter of fact, we are building towards a better future for the Internet to eradicate barbaric practices such as data invasion, and Weave, as we mentioned earlier, is one of the main driving forces.

Nor will the data be used for targeted advertising. If you rate an item (on a page) 10/10, this information is not going to any advertisers so that they can sell you that item later on. Personally, I think that targeted advertising is unethical, despicable and outdated. Granted, it probably is still the most direct and likely effective advertising method at the moment, but this so-labeled efficacy is achieved at huge costs and has a long lasting effect. In short, it does more harm than good for the general public and the worse consequences from merchandising personal privacy are yet to come.

Some of our members are no stranger to our public logs system. The log publishes Phi campaign raw data to ensure a fair and transparent environment for all. Weave adopts a similar mechanism as well. The data will be published to the public log, anonymously. We also put in place a patrol mechanism to detect bots and scripts - Weave only accepts manual commits of genuine fabrics. Cheating will result in a permanent account suspension.


At the moment, Weave can only be done through the extension. If you are not a Chrome browser user, you may wait for our extension to come to your platform. However, with a market share of over 70%, Chrome is also worth a try.

Weave is only open to Mofficers since it involves rewards and prizes. To make sure that new members can get to work smoothly, for a limited time, you can go to the Moffice after signing-up and claim extra MXP to qualify for the Mofficer status.

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For each campaign, the campaign sponsor (the brand) can recruit people to join their campaign directly. When you receive such a link, congratulations - you can skip the line. 

If you prefer to learn from a tutorial video, click to jump to the end of the post.

Click "Get my reward link" on the page. It will take you to the marketplace page for this campaign.

If you are not signed in, click sign in.

If you don't have an account with us, take a minute to sign up! You'll need a personal account to be a Mofficer. Organization accounts are for our partners. 

If you are not a Mofficer at the moment, you will still need to enroll in the Phi program first.

Please read the Phi program terms carefully and act accordingly. If you have questions, contact us any time. 👇

Click join and you will get your origin Bloc generated for you. 

For ClicKey campaigns:

The link enclosed is your unique Phi Bloc Link ("PBL"). When someone clicks on your PBL, we will log it for processing. If it is a valid click, then you will get the reward posted to your Beyto account immediately. 

Tutorial Video:

Now with your own link, what's the next step?

Learn how to work on a ClicKey campaign.

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Bloc is a key infrastructure we put in place to manage and facilitate collaboration between members in Phi campaigns. Its main idea is to allow members to group freely, intelligently and dynamically to achieve max market reach and personal gains. The concept of Bloc might be a bit difficult to grasp in the beginning - just think of it as a (smart) group, but with a contract and is ready to spawn all the time 😁

When you generate an origin Bloc (directly from marketplace or via brand recruit) or spawn a new Bloc from another one, it will get assigned a unique identifier (in most cases, a URL). Its format is usually something like this:[some code]

This Phi Bloc Link is your key to reward. Use that in your own marketing efforts to generate profits. You shall always try to use the origin Bloc if there's one for you. If not, pick the one that you get most rewards for. Don't know how to find this information? Keep reading.

All your Blocs can be found in your Moffice, grouped by Campaign they are attached to. Each Bloc can only be attached to one campaign. Bloc is immutable once it is formed. Users can only have one origin Bloc each campaign but be part of many.

Campaign information:

Pay attention to Campaign Status and reward details. If the campaign is not active (due to lack of funds, direct request by campaign sponsor, etc.), it won't be rewarding your work, even if your work is validated. It also won't be sending the visitor directly to target. The visitor will be staying on Bloc profile page (see below).

Click on Bloc Summary to expand. You will get a list of the Blocs you are part of. A Bloc with red border is an origin Bloc. The unique Bloc URL is in the row labeled with You@Bloc. Check your reward information, especially that of a non-origin Bloc, which means you will be sharing the reward with other Bloc members.

Click on the scroll icon 📜 to go to the Bloc profile page. If you look closely at the URL, yes, you can also add a "?view=1" to the Bloc URL manually.

Bloc profile is very important: it makes MOFFAS safer and more transparent. Anyone can add a view handle to check the target as well as campaign information of a Bloc URL before they informed decisions. Please note that a visit to the profile page is not a valid entry (eligible for potential reward), but a click to proceed counts as one.

Finally, we have something extra for your phone devices. When we are out and about, it's usually much easier to scan codes than typing letters in the address bar. We've got that covered. When you are on a mobile device, the Bloc profile page will show a QR code button in the top right corner. Tap it and you will have a QR code for the page.