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Support for consumer activism is a big part of the latest Panta Rhei upgrade. It symbolizes consumer empowerment and emphasizes the importance of corporate social responsibilities. In this tutorial, we will learn how to take advantage of this new feature to take a stand for something you care about in the age of e-commerce (because holding a banner in front of a supermarket is probably not enough anymore). It’s worth mentioning that this feature was rushed out and introduced earlier than originally planned due to the war in Ukraine. We feel this is the best (and likely the only effective) way for us to do something slightly meaningful. For the same reason, we are also preparing to publish the extension in the European markets.

Aware Program (Lova)

We built the consumer activism feature into Aware, part of Lova, which we will introduce another time. It can be accessed from the main view in the extension.

Choose causes

From the Aware window, you can choose cases to subscribe to. Cases are lists of information that are constructed around specific topics or themes. Some cases are labeled explicitly as boycott or support material while others can be neutral and generic information. At the moment, in order to prevent abuse, only members with high clearance can publish their own lists (with explanations). However, we do welcome all members to submit ideas for Brahms to incorporate them into the database. We are also working on a better algorithm to generate fact-based lists that support multi-degree connections (e.g., a subsidiary of a subsidiary of something you love or hate). 

Express yourself

After you subscribe to a case, your extension will notify you whenever you come across something on the Internet that meets the criteria (you’ll see a fist emoji ✊). For now, we are only scanning heading sections of webpages (in most cases, these are the product titles). As Robbie gets smarter, we are expecting to expand the scope. The matching will not be 100% as some brand names are not uniquely identifiable and website designs vary from one to another.

Let's see how it works in action. For example, we want to see how Poland Spring, a Nestle company, is doing on Amazon. 

Great - we already see the fists rising up. Now we go into individual pages, where our feature works the best since most websites do not use h1 or h2 tags for list item titles (Amazon here is an exception). 

What does this fist do? Ha, it does a little more than just “being there” and showing some spirit. First, hover on the fist and we will show you why you are seeing this badge (hey, because you subscribe to the Nestle case! That's the whole point of calling this feature "aware" - people often lose track of who's who and what's what).

Click on the fist and find out what it actually does (graphic content warning ⚠️  #nsfw lol).

The two buttons are pretty self-explanatory. Choose your response and act on it. By the way, we will give a couple more emoji options in the next update.


After you express yourself, the response is recorded and a signature will be sent to our public registry (please note that the response box will show up only once per refresh). To protect your privacy, by default, the signature to be used is your Robbie’s uid/alias. If you want to put your name on it, sure, change it in the panel (click the button that says "Switch to XXX"). Only one signature per user is recognized per URL.

The Square

While most activities are done through the extension and, soon, the mobile apps, we do have a place for your activism on the main website. Although the Square is designed to also feature other types of events, it is reserved now for the Aware program because of the aforementioned reason. 🌻 

Use keyboard or mouse wheel to navigate. Press Enter or click on a file to go to its profile page. You can see the signatures here and each signature also links back to the page where it is left. As more signatures come in, we will upgrade the visual effects to reflect volumes on brand pages. These individual profiles can also contain detailed information regarding the reasons for boycott/support/awareness and display a report generated by the Mill.

Your voice matters. We want to help you amplify that.

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Whether they are from MOFFAS (a Cartpool event URL or a Phi Bloc link) or external sources, you might have a few links and codes across the Internet that you want to get more traffic to or, simply put, more clicks for. In this Best Practice post, we will discuss how to get more of those "clicks" or impressions, in general. You can experiment with our ClicKey campaigns, which use genuine clicks as metrics to measure performance. We also hope that you find it useful out of MOFFAS too - if you get better, we can all get better, together.

The social media struggle

Of course, social media is going to be at the top of the list. Honestly, it probably is at the top of many lists related to marketing these days. However, like we mentioned in our blog post before, the invasion of bots is making it very difficult for real people to stand out, ironically. I’ve even seen “PG-17” bots ranked ahead of major celebrities in comment sections. The platforms won’t have an effective solution any time soon, if ever, so if making use of the replies and comments sections of popular social media posts is your main approach, as many do, the struggle is real. It is probably only going to get worse from here - more crowded space, more bots, more tricky algorithms, more scammers, etc.

The spammer alert

Another popular method is to go with the good ol' person-to-person or person-to-group chat (nowadays) route, i.e., send it to friends, family, associates, etc. Does it work? Yeah, I think it works and, honestly, I think it’s more effective than posting it on social media timelines and praying for someone to get interested, as long as the relationship you have with your audience is an authentic one. My mom is a fervent Groupon-ish shopping addict. One of the things she has to do to win a better discount is to have other people retweet that product page (a link apparently) for her. It’s never an issue - she always hits her target when she really wants something, because of the numerous group chats she is active in daily, filled with her family members, dog friends and cat friends. I double as a family member AND a cat friend, by the way.

However, the interpersonal marketing approach comes with its own problems too. Targets are always limited, and after a while, it gets a bit awkward to always send over these things to certain people. If it’s a social circle, you sure do not want to seem transactional or, even worse, “desperate.” My mom is not a digital marketer and does not profit directly from doing what she does occasionally. Efficient (and very likable) as she is, she still feels like she has to say sorry sometimes for bothering others. It’s normal. Quota is going to run out at some point.

OK, try these

So what’s the best practice then? Actually, that does not exist, at all, in my very humble opinion. The truth is: it will be completely different from one person to another, depending on a variety of factors, from your personality, social circle, to the technologies you are most comfortable with and adept at. Any universal strategies and techniques? Maybe. Let’s go through them quickly and, hopefully, you can get a couple ideas here and there.

Me, myself and I

I will always highlight this whenever we talk about growing your own “brand.” No matter which campaign you get to work on, with us or with another platform/brand, the first and most important thing should always be about you and your brand, not the campaign target. Campaigns come and go; some last longer than the others, but they all end. Your “brand” stays forever with you and no computer scripts can ever truly replace it. 

What’s this brand then, you might wonder? Well, it is the same thing as any other brand in the world, CocaCola, Zara, Walmart, etc. It represents you, your ethics, your taste, your integrity and your passion. It is unique because there's only one You in this whole world, throughout a million years. For example, my mom is well known in her own community for being a pet mom. She has four cats 🐈 and a dog 🐶 , all healthy, spunky and full of life. She posts pictures about them and mentions them all the time. When she recommends a new type of dog food, people naturally respond to that. If she really monetizes that, she probably can easily pocket a hundred dollars just being her normal self (not an influencer or anything, the relationships are all real). She can achieve that because within her own group, her brand is a caring and responsible dog mom with a good heart. 

Therefore, a good first step will be to figure out who you are and who you want to be, and enjoy being that person and the journey of being better at being that person. If you love fashion, then you should build a brand around fashion 👠. If you love cars, don’t hold back - it’s fantastic. Talk about your passion, on the Internet or in real life. Read books and magazines; get more educated and knowledgeable about these topics. Every effort is going to count. Use social media genuinely (be yourself and that’s it) and understand how it works. There are many great articles on the Internet that teach you about developing influence and, of course, you are always welcome to come here to learn a thing or two. We’ll suggest that you use a social media management tool, such as Hootsuite and Buffer, both of which offer a free plan, to boost performance and efficiency. Admittedly, social media softwares are indeed quite expensive these days, not that individual/freelancer friendly. There are a few companies that do give you a free trial. If you are intrigued and wonder what advanced tools they have in their arsenal, you may want to try it first in the trial.

Another thing we want to encourage you to do is to have a personal blog (of course, a site will be even better - you rockstar). We put out a post just about this yesterday. Check it for a refresher and we’ll skip it here. Once you get your own space secured, your online presence instantly gets elevated to a different dimension. Place the URL to your blog (site) in your social media account biography section, Facebook, Twitter, LinkedIn, etc. You can also try Sky and put multiple links, including the one to your blog, in your bio altogether. That way, you have a much fuller and more professional-looking profile on the Internet. Sky is free to use and packs some cool features in its tiny body. The biggest difference between Sky and other in-bio link service providers is the native support for our in-house events and campaigns. You can push your Cartpool, Phi and other MOFFAS biz directly to Sky through Skylight. Other than that, we provide basic analytics that others may charge for (just sayin’ 😺 ).

Your Sky

We will look at more technical stuff in the Part II, out tomorrow, such as how to use the free tools provided by MOFFAS to automatically and quietly publish your “news” to your audience, and the best way to engage people using both technologies and conventional wisdom. Sounds spicy! See you then. 

Next: Part II

Photo by Mikael Blomkvist from Pexels

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Hey, guys!  

Today, we’re going to take a closer look at a feature we recently launched within the Cartpool department, Mini Rally. Like its sibling program, Cartpool Rally, Cartpool Mini Rally is also set up to facilitate the communication and understanding between sellers and shoppers. While Cartpool Rally works mostly from the merchant’s side, his little brother, Mini Rally, is built the other way around: the shoppers draft a deal and present to the sellers. With the underlying Cartpool framework, Mini Rally makes this process fairly effortless, especially when multiple shoppers are involved. On principle, you may draft a Mini Rally on any website, thanks to Dawn, our in-house intelligent guild of merchants, and Brahms. In practice, it is going to be a process for some as Dawn is completely young and fresh. We are not getting into the technical stuff here - let’s just see how Mini Rallies work and how you can use it to your advantage.

Only Mofficers can initiate Mini Rallies. This access control is put in place mainly to fight against spammers and keep this feature functional for people that really need it. Upgrading to a Mofficer account is completely free and easy. Then next you will need to have a Cartpool event. If you do not know how to put together a Cartpool event, here’s a video to walk you through that quickly. Note that we’ve updated the system numerous times since this early video was made, but the main procedure stays the same.

(If you do not want to use an extension, then you’ll have to wait a little when we process the website into Dawn. We do encourage you to try the extension as it best exemplifies the concept of MOFFAS and what it means to be an empowered Internet user.)

  1. Open the Event Admin panel and click Organize Mini Rally:
  1. You can see the layout looks like a Bill page (we are using a mock event):
  1. Find out the information of the merchant. If the merchant is indexed (by Dawn) like this site, which is not our partner or associated with us in any way, it means MOFFAS is optimized for this domain. It could also mean that we have a better chance at a successful Mini Rally. Sometimes, there are websites that reject any contact through third parties, which is understandable, it will be noted here and Mini Rallies will be disabled for such sellers (you can still reach out yourself).
  1. Discuss with your group and draft a reasonable offer.

         While it is always nice to keep the prices accurate, everything done here is just a proposal. If the merchant is to accept the offer, it will be based on their own prices.

  1. Meet the minimum requirements. Sellers are busy and will only be able to entertain serious offers. If there’s a commitment fee requirement imposed, you will have to pay it in Beytos, which will be returned to you in a couple of days. In the meanwhile, Catnap will also monitor the requests and automatically filter out spams (inconsistent orders, low total sum, etc.).
  1. After submitting the draft, you can go to your Moffice to see how the Rallies are going. If the merchant responds, we will send out an email to you too.
  2. Once the merchant shows preliminary interest, we will put the two of you together and step out of the way. The commitment fee, if any, will be returned to your account. Your transaction, if it is going to happen, will likely be done using a manual sales order, which is available in every e-commerce framework. Make sure you are only paying to the merchant and do not trust any third parties. We do not charge either side for the sales.

If you do not feel comfortable with us sharing your email and account ID with the merchant when the draft is accepted, do not initiate a Mini Rally. While we still consider setting up a communication channel for Rallies and, coming soon, Cartwheel, ultimately the final transaction can only happen between you and the merchant, who will need to know who their customer is to execute the order.

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Participate in Weave Season 1 - time to build and earn!

Hey guys, welcome to Season 1 of MOFFAS Weave.

For the ones that are not familiar with Weave, it is part of the market intelligence module, λ, of MOFFAS. Weave plays an important role as an intelligence agent to collect reports from people on web content before passing them on for further advanced processing. To put it simply, Weave is a type of mini audit on web pages, collectively done by crowdsourcing. Users visit a page and rate it by answering a few survey-ish questions. After this report (a “fabric”) is committed and validated, it is subject to confirmation by the system. Confirmed fabrics will then be flattened and processed with information from other sources (e.g., web crawlers) to add to the knowledge base for a more conscious and human-centric Internet.

While Weave is a continuous program, which means users can participate at any time, we do use a seasonal theme format to encourage participation. The theme for the debut season is The Favorites. As you may have already guessed, we encourage users to Weave their favorite e-commerce sites (physical goods, digital goods, blogs, etc.). All commits are welcome, but we hope that our Mofficers can prioritize independent businesses, artisan shops and private blogs since our system will be engineered in this way as well. The Market Intelligence module powers programs in other departments, such as marketing, and is thus integral to MOFFAS’ empowerment mission.


Weave always comes with Lucky Drop attached. To celebrate its launch, we’ve activated a special mode of Lucky Drop, 100 for 100. Every time the system confirms 100 fabrics, we will use Lucky Drop to pick one from the participants that commit them for a $100 cash reward. The more one commits, the more likely they will win the prize.

How about seasonal rewards? Of course - that’s why we adopt the format in the first place. Every time a qualified site is submitted as part of a fabric, we will reach out to the site owner and invite them to be our partner. The partnership does not cost a penny and is loaded with benefits. If the site says yes to our invite, then the user or users made the fabric (fabrics) will earn/share a $100 sign-up bonus.

Data privacy and transparency

MOFFAS does not sell or share user data with third parties. As a matter of fact, we are building towards a better future for the Internet to eradicate barbaric practices such as data invasion, and Weave, as we mentioned earlier, is one of the main driving forces.

Nor will the data be used for targeted advertising. If you rate an item (on a page) 10/10, this information is not going to any advertisers so that they can sell you that item later on. Personally, I think that targeted advertising is unethical, despicable and outdated. Granted, it probably is still the most direct and likely effective advertising method at the moment, but this so-labeled efficacy is achieved at huge costs and has a long lasting effect. In short, it does more harm than good for the general public and the worse consequences from merchandising personal privacy are yet to come.

Some of our members are no stranger to our public logs system. The log publishes Phi campaign raw data to ensure a fair and transparent environment for all. Weave adopts a similar mechanism as well. The data will be published to the public log, anonymously. We also put in place a patrol mechanism to detect bots and scripts - Weave only accepts manual commits of genuine fabrics. Cheating will result in a permanent account suspension.


At the moment, Weave can only be done through the extension. If you are not a Chrome browser user, you may wait for our extension to come to your platform. However, with a market share of over 70%, Chrome is also worth a try.

Weave is only open to Mofficers since it involves rewards and prizes. To make sure that new members can get to work smoothly, for a limited time, you can go to the Moffice after signing-up and claim extra MXP to qualify for the Mofficer status.

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Hey guys,

It's Robyn. Before everything, please let me just say thank you. We've been getting lots of attention and love from the community - deeply appreciate it. Building a start-up is extremely hard, not to mention MOFFAS is more like an abstract ideal, which makes it extra difficult to market (some days it is challenging to even explain it to people).

As you already know, our first debut ClicKey campaign is offering $4.00 per click for any unique click that is considered valid (not generated by machines, via proxy or VPN, and from the US). It is still running - so if you haven't, use this link to join directly. Quota is running out. [Now EXPIRED]

Honestly, anyone that is experienced with digital marketing or affiliate marketing would know $4.00 per click is an insane rate and highly unsustainable. No merchant is willing to pay $4.00 for a simple click. A couple years ago, I did pay nearly $10 a click for a terrible Google ads campaign. Yes, you read it right. It was for a cut-throat industry and the market was in New York. Platforms normally adopt an auction-like model for digital advertising to avoid the unsettling discussion of a PPC rate despite the fact that the campaigns are PPC themselves. While advertisers can set their own budget, they don't have the control over the maximum they pay for a click. Incidents like my awful experience happen, but in general advertisers would always expect PPC campaigns to be affordable. Back to what we were saying - no one would be happy to pay $4.00 for a simple click outright.

So what would MOFFAS do? We let campaign sponsors set their own PPC rate because that's the only way to control marketing budget. On the other hand,  Mofficers/marketers need to be motivated. The financial incentives cannot be trivial; the efforts for facilitating a genuine click shall be valued. The dilemma lies somewhere between the perception that generating clicks does not produce profits and the fact that without web traffic a web presence is merely a domain name. Well, here we are again, inserting ourselves into this situation, with our little solution, a Lucky Drop event mode for PPC campaigns (in MOFFAS, we might as well start getting used to the term "ClicKey").

I spent lots of time and neuron cells making the explainer video below. It looks easy, but it's VERY hard. Much respect to the video gurus out there. The thing is that even I've tried my best I still worry that the explainer might leave some people confused. If you are not familiar with digital marketing, it might take a while for you to grasp it. Just remember, this is just simple math. Whenever you feel like it's complicated, you might want to pause - because most likely you are overcomplicating it.

I couldn't make the video longer to include calculation because of the length limit for social media. Let's see it below. For example, we launch a Lucky Drop of a total amount of $300, just like we did in the video. Normally, the distribution will be $75, $75 and $150. If the campaign has a very high budget and long run, we would naturally make the total higher and therefore increase the number of Drops. We use campaign milestones as triggers for Drops. What metrics do we use to define milestones for click-based campaigns then? Right, the click count. For a three-drop event, the three milestones will be 25%, 60% and 100%, breaking the campaign into three stages.

  1. Stage I: when campaign 25% milestone is reached, say 50 valid clicks, we are about to find one of the lucky Blocs that generated (i.e., their Bloc links got clicked) the 50 clicks to receive the $75.00 bonus. Now here comes the part that is not detailed in the video: we take the unix timestamp of the 50th entry in the stage and add to the record id of that entry. Then we use the mod 50 of that number + 1, which gives a number between 1 to 50, as our lucky pick.
Sample record:
| id | timestamp | accepted_status | bloc_id | campaign_id | ip_address |
| 244 | 2021-08-09 17:40:11 | 1 | 55 | 4 | |
i) The unix_timestamp is 1628545211. Unix timestamp: how many seconds since Jan 01 1970 (UTC).
ii) 1628545211 + 244 = 162854765
iii) 162854765 mod 50 = 15
iv) 15 + 1 = 16 ---> winning sequence number (We will check the record of No.16 of the 50 clicks and send the bonus to its Bloc. The Bloc, if more than one person, will share it among the members per their Bloc agreement.)
  1. Repeat the same process for stage II (when campaign gathers 120 clicks) and stage III (200 clicks). Please note that we only pick the winner from the specific stage. For example, the second $75 Drop will be given to one of the Blocs that contribute the 70 (120 - 50) clicks.


I do not opt for a much easier random number lottery type because this method does not require that much public trust and helps prevent malicious manipulation, either by third parties or us. 

Hey, how do I know if you are not giving the Drop to you mom every time, or, even worse, at all? 

We set up the public access to our ClicKey data log a couple of days ago, as part of our commitment to transparency. It will be heavily relied on as the mechanism to ensure the fairness of Luck Drop events as well. At the moment, the Drops are not massive yet. As we gradually integrate Lucky Drop into more programs, there will be times that a bonus will be big enough to warrant a more rigorous procedure that involves the uses of hashing and nonces. We will be making another post to discuss that. Until then, this simple math will be in use and unless noted otherwise (requested by campaign sponsors), the Drops will be in three-stage format (25%, 60%, 100%) to share the total bonus (1:1:2).

You might wonder who's going to pay for the Lucky Drops. We've already made peace with the conclusion that no merchant (campaign sponsor in our case) is willing to pay a lot for some clicks. Well, the funding of the Lucky Drops is going to be from the marketing budget of MOFFAS. We don't see Lucky Drops as single events for ClicKey; it is a long-term marketing campaign of our own and will be used in other efforts as well. I haven't done the math, but it's going to be more than worthy.

At the end of this post, you might wonder if there's any best practice tip here to increase your chances at winning a Lucky Drop. Well, the key to winning is to increase your stake in the pool, which can only be done by generating more valid clicks. The reason ClicKey is built on the structure of Blocs is to grant users this opportunity of multiplier effect. Form more Blocs and harvest clicks in batches. Everybody is happy!

When can we see Lucky Drops in action? Soon. We are launching the second campaign of our own to give Lucky Drops a test run. Buckle up - it's going to be a fun (and for some, very rewarding) ride.

Header image by Francesco Ungaro on Unsplash

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For each campaign, the campaign sponsor (the brand) can recruit people to join their campaign directly. When you receive such a link, congratulations - you can skip the line. 

If you prefer to learn from a tutorial video, click to jump to the end of the post.

Click "Get my reward link" on the page. It will take you to the marketplace page for this campaign.

If you are not signed in, click sign in.

If you don't have an account with us, take a minute to sign up! You'll need a personal account to be a Mofficer. Organization accounts are for our partners. 

If you are not a Mofficer at the moment, you will still need to enroll in the Phi program first.

Please read the Phi program terms carefully and act accordingly. If you have questions, contact us any time. 👇

Click join and you will get your origin Bloc generated for you. 

For ClicKey campaigns:

The link enclosed is your unique Phi Bloc Link ("PBL"). When someone clicks on your PBL, we will log it for processing. If it is a valid click, then you will get the reward posted to your Beyto account immediately. 

Tutorial Video:

Now with your own link, what's the next step?

Learn how to work on a ClicKey campaign.

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The most common Phi campaign type is ClicKey, a marketing program built on the pay per click model

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

In a ClicKey campaign, the marketers will get assigned a unique link through their Blocs and they are eligible for rewards when this link gets clicked. To learn more about Blocs and how to manage the Bloc system in Moffice:

To learn how to find a join a ClicKey campaign:

How to market my Phi Bloc link (PBL) and get more clicks:

Basically, friends and family, social media, and your personal blog will be a good place for that. Make sure you don't disturb other people and don't get labeled as a "spammer," either by other users or platforms.

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Phi campaigns usually issue rewards by Bloc. Therefore, a Bloc with only yourself is the most profitable. In any situation, when you have such an origin Bloc, you should use the unique identifier (a link, in most cases) assigned to it for distribution and promotion. In this tutorial, we will show you how to participate in a Phi campaign through marketplace and seed an origin Bloc. If you cannot see the gif images clearly, remember to zoom in.

Head to your Moffice.

Go to Marketplace

You can see listings in the Marketplace. Read the information and requirements of the campaign. Make sure you also understand the terms of a Phi campaign. You can always review the agreement in the Terms section in your Moffice. Join directly or go to the details page for more.

Click Join and boom - a new Bloc is generated! It's yours! That's your link here. Go tell everyone now!

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Trove is a special reserved space in Moffice for users to organize, manage and operate their non-Phi affiliate marketing campaigns. Mofficers have the privilege of adding their affiliate links to this section and share them with specific groups (e.g., friends, followers, etc.). Users in these authorized groups are able to access the content in their own Trove as well as via the browser extension. 

- Click the 📎  icon to access Trove in Moffice (previously, Phi Workstation)

- Click the red + button for the form

- Enter some basic information of your link and choose who you want this link shared with. Click enter and it's done! 🎉 

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MOFFAS Best Practice is a series that focuses on helping aspiring members and Mofficers in our community achieve more in the world of e-commerce, digital marketing and beyond. We will explain and offer suggestions on what to try and how to take better advantage of the technologies provided by us and others (free stuff only 😋). You are more than welcome to ask us questions and offer your own opinions.

In this BP post, we want to encourage you to get a personal blog.

Yes, social media is cool. You can easily interact with others and feel like you can reach out to many people. It probably is true and that’s why we want you to keep doing your magic with your social media.

However, social media has limitations when it comes to establishing and building your personal online presence. It is, by design, too transient (unless you get really viral like Grumpy Cat 👼🏻). What’s worse is that, most of the times, your efforts there don’t get recognized by major search engines, which you will need if you care about your digital marketing career in the long run. We are also seeing a huge trend of diligent bots occupying the comment section of every popular post with automatic 1000 likes - it is getting more and more difficult to stand out in the crowd (especially if you know how easy it is to write and run a social media bot…😶 ). 

A blog is something different. Like social media, it is also on the Internet and connected to people, sort of, but it is your own space. The space is about you, your interests, your thoughts and your life, continuously and entirely. Owning such an independent space is critical in the age of Internet and information overload. It is going to be your identification as well as your unique identity, in many ways.

Free Blogging Service Providers:

MOFFAS does not offer blogging service. A few reasons would go into this decision. The most important one, though, is that we believe in freedom, diversity and personalities. We want you to be who you are, be independent and be spontaneous; having a space with a good professional blogging site that you love seems like a much better idea than containing your thoughts and charm in one generic uniform box. At MOFFAS, we always say that we do not want to be another “controlling” platform. Rather, we want to decompose that control and nimbly recreate an experience that works just as great (and benefit more people)!

Here are some free Blogging platforms you might want to take a look at (honestly there are a lot more - google free blogging and you will see a few lists on the first page, such as this one), if you do not have one yet. Look at the template options, layout, design, etc. and go with your heart:

Our suggestion is that you shall start one for free. It will be anchoring on the platform, but it's good enough for a start. And one day, when you are ready, you can have a custom domain site! Okay, we will have that conversation another time!

By the way, why do you think that we want to encourage you to have a personal blog, if right now it sure seems like all that matters is clicks? 👀  Well, that’s because the next Phi program is specifically designed and engineered with your social "clout" in mind. Not only will your blog/personal site presence matter to your earnings but we will also help you grow your own site (ranking, traffic, domain authority, etc.)

Together is indeed better.

Photo by Sincerely Media on Unsplash

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In the last post, we started the discussion on how to market affiliate links better. To sum it up quickly - the most important thing is to establish your own brand and “authority” on the Wild Wild Web. Find your passion, get educated and be a nice person - the best skill is your knowledge and the best target audience always starts with the people around you. Set up your personal blog/site for an isolated space dedicated entirely to yourself. Have that blog address included everywhere. You may use an in-bio link service, like our Sky, to organize and display your important content. Now, you can also bind your blog address in Moffice settings. You will understand why when our next Phi program launches.

In this post, we will focus on the “tools” that can help you market your links better. If you haven’t, you might seriously consider giving Hootsuite and Buffer a try. They both offer free versions, a good start for individual users.

Learn a bit more about “the web”

Affiliate marketers count on the Internet and web applications to do business. In real life, it won’t always be so easy like my mom and her chat groups. If you want a career out of this, it’s a good idea to learn some basics about the technologies underneath. Here are a few categories I’d personally suggest that you get familiar with (and they are NOT difficult):

  • Basic understanding of big data: What’s trending? What are people buying? What does this chart mean? 
  • Google is your best friend. Use Google Trends to find keywords and Google Analytics to track blog/website performance, if applicable. Google also supports advanced search functionalities, such as search for images, prices, social media, similar sites, etc. Read about it in detail on Google.
  • Learn some basic HTML language. Anyone should bookmark this website. It will be your second best friend. The reason to learn some basic HTML and maybe Javascript too is to get you to understand how the Internet works. What happens when people click your link? What's the process that makes sure you get credited for your work? Why will your message get flagged or, even worse, banned? 
  • Learn more about SEO. SEO is actually the simplest one here, although definitely not the easiest. For you to improve your SEO for your site/page, the keyword is still “links.” How many backlinks do you have? How good are those pages that link back to you? Our next Phi program is going to help you with that and then make profits off that boost together.
  • Try a bot. This might seem to come out of left field, but I think you should consider it. There are a number of service providers that offer custom bot services, i.e., you give them account name and criteria, and they run it on their server. Just google “free social media bots” and select one for some limited experience. The reason behind this suggestion is to help you understand how affiliate marketing operates. Technology reduces complex matter that human beings are too smart not to overcomplicate, hence the efficiency. Through the “eyes” of technology, affiliate marketing is probably no more than a script to “find people and tell them about it, using an optimal algorithm.” In the future series, I will introduce some extremely simple scripts for social media promotion bots. You can easily try it at home on your own computer. Welcome to the age of the geek!

Make use of Trove

Although we made a short tutorial about Trove, it’s still not getting the attention it deserves for how much it can do. You can read about Trove in WikiCenter. Here, I am going to use an example to demonstrate its use case. 

Let’s suppose that you are a busy and driven affiliate marketer that works with numerous platforms and independent brands. You will have a list of affiliate links, codes and coupons. Right now you have them organized in an excel sheet or a Google Doc sheet so that you can share with your partners. I’ll assume that’s the standard setup. What Trove does is to modernize that setup. Go to your Moffice, open Trove, add those links to your collection and select how you want to share them, with friends or followers, or rather keep them to yourself. And then the links will be saved to your Trove and, at the same time, pushed to that of the people you’ve chosen to share with (of course, they need to have an account with MOFFAS - taking a moment to mention again that MOFFAS is a platform for all, not just marketers). It’s different than posting on Timelines and lasting for two seconds, because Trove is a designated and manageable space for external links/codes. Sounds useful? That’s not all. With our browser extension (and in the future, our apps), the power of Trove extends beyond this domain. Your links are directly accessible from the extension wherever you are. If you share an affiliate link with Jane and Jane goes to, she will see a popup saying she has an affiliate link from you. 

Your audience get notified when they visit the target

Think about Honey or Rakuten… but YOU are Honey and YOU are Rakuten!

Want to learn more about how to boost your affiliate marketing career? Join MOFFAS and become a Mofficer today. The next decade is going to witness drastic (and brutal) industry shake-ups across the board. Machines and automation are going to take lots of jobs away from human beings. What can we do? The rising of Mofficers, a unique hybrid of lifestyle consultant, influencer, marketer and community liaison, is our humble answer to that challenge. Together, we can build a community that only thrive in times of change like that. 

No membership fee or anything, simply come with your wisdom, passion and determination to be part of a force that might, one day, change the world.

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Some members have mentioned to us that there are too many buttons in Moffice and sometimes they feel confused. In this tutorial video series, we will show you what each section of Moffice does and how they all work together to maximize your efficiency.

You can always access your Moffice directly from your home page.