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Hey guys,

It's Robyn. Before everything, please let me just say thank you. We've been getting lots of attention and love from the community - deeply appreciate it. Building a start-up is extremely hard, not to mention MOFFAS is more like an abstract ideal, which makes it extra difficult to market (some days it is challenging to even explain it to people).

As you already know, our first debut ClicKey campaign is offering $4.00 per click for any unique click that is considered valid (not generated by machines, via proxy or VPN, and from the US). It is still running - so if you haven't, use this link to join directly. Quota is running out. [Now EXPIRED]

Honestly, anyone that is experienced with digital marketing or affiliate marketing would know $4.00 per click is an insane rate and highly unsustainable. No merchant is willing to pay $4.00 for a simple click. A couple years ago, I did pay nearly $10 a click for a terrible Google ads campaign. Yes, you read it right. It was for a cut-throat industry and the market was in New York. Platforms normally adopt an auction-like model for digital advertising to avoid the unsettling discussion of a PPC rate despite the fact that the campaigns are PPC themselves. While advertisers can set their own budget, they don't have the control over the maximum they pay for a click. Incidents like my awful experience happen, but in general advertisers would always expect PPC campaigns to be affordable. Back to what we were saying - no one would be happy to pay $4.00 for a simple click outright.

So what would MOFFAS do? We let campaign sponsors set their own PPC rate because that's the only way to control marketing budget. On the other hand,  Mofficers/marketers need to be motivated. The financial incentives cannot be trivial; the efforts for facilitating a genuine click shall be valued. The dilemma lies somewhere between the perception that generating clicks does not produce profits and the fact that without web traffic a web presence is merely a domain name. Well, here we are again, inserting ourselves into this situation, with our little solution, a Lucky Drop event mode for PPC campaigns (in MOFFAS, we might as well start getting used to the term "ClicKey").

I spent lots of time and neuron cells making the explainer video below. It looks easy, but it's VERY hard. Much respect to the video gurus out there. The thing is that even I've tried my best I still worry that the explainer might leave some people confused. If you are not familiar with digital marketing, it might take a while for you to grasp it. Just remember, this is just simple math. Whenever you feel like it's complicated, you might want to pause - because most likely you are overcomplicating it.

I couldn't make the video longer to include calculation because of the length limit for social media. Let's see it below. For example, we launch a Lucky Drop of a total amount of $300, just like we did in the video. Normally, the distribution will be $75, $75 and $150. If the campaign has a very high budget and long run, we would naturally make the total higher and therefore increase the number of Drops. We use campaign milestones as triggers for Drops. What metrics do we use to define milestones for click-based campaigns then? Right, the click count. For a three-drop event, the three milestones will be 25%, 60% and 100%, breaking the campaign into three stages.

  1. Stage I: when campaign 25% milestone is reached, say 50 valid clicks, we are about to find one of the lucky Blocs that generated (i.e., their Bloc links got clicked) the 50 clicks to receive the $75.00 bonus. Now here comes the part that is not detailed in the video: we take the unix timestamp of the 50th entry in the stage and add to the record id of that entry. Then we use the mod 50 of that number + 1, which gives a number between 1 to 50, as our lucky pick.
Sample record:
| id | timestamp | accepted_status | bloc_id | campaign_id | ip_address |
| 244 | 2021-08-09 17:40:11 | 1 | 55 | 4 | |
i) The unix_timestamp is 1628545211. Unix timestamp: how many seconds since Jan 01 1970 (UTC).
ii) 1628545211 + 244 = 162854765
iii) 162854765 mod 50 = 15
iv) 15 + 1 = 16 ---> winning sequence number (We will check the record of No.16 of the 50 clicks and send the bonus to its Bloc. The Bloc, if more than one person, will share it among the members per their Bloc agreement.)
  1. Repeat the same process for stage II (when campaign gathers 120 clicks) and stage III (200 clicks). Please note that we only pick the winner from the specific stage. For example, the second $75 Drop will be given to one of the Blocs that contribute the 70 (120 - 50) clicks.


I do not opt for a much easier random number lottery type because this method does not require that much public trust and helps prevent malicious manipulation, either by third parties or us. 

Hey, how do I know if you are not giving the Drop to you mom every time, or, even worse, at all? 

We set up the public access to our ClicKey data log a couple of days ago, as part of our commitment to transparency. It will be heavily relied on as the mechanism to ensure the fairness of Luck Drop events as well. At the moment, the Drops are not massive yet. As we gradually integrate Lucky Drop into more programs, there will be times that a bonus will be big enough to warrant a more rigorous procedure that involves the uses of hashing and nonces. We will be making another post to discuss that. Until then, this simple math will be in use and unless noted otherwise (requested by campaign sponsors), the Drops will be in three-stage format (25%, 60%, 100%) to share the total bonus (1:1:2).

You might wonder who's going to pay for the Lucky Drops. We've already made peace with the conclusion that no merchant (campaign sponsor in our case) is willing to pay a lot for some clicks. Well, the funding of the Lucky Drops is going to be from the marketing budget of MOFFAS. We don't see Lucky Drops as single events for ClicKey; it is a long-term marketing campaign of our own and will be used in other efforts as well. I haven't done the math, but it's going to be more than worthy.

At the end of this post, you might wonder if there's any best practice tip here to increase your chances at winning a Lucky Drop. Well, the key to winning is to increase your stake in the pool, which can only be done by generating more valid clicks. The reason ClicKey is built on the structure of Blocs is to grant users this opportunity of multiplier effect. Form more Blocs and harvest clicks in batches. Everybody is happy!

When can we see Lucky Drops in action? Soon. We are launching the second campaign of our own to give Lucky Drops a test run. Buckle up - it's going to be a fun (and for some, very rewarding) ride.

Header image by Francesco Ungaro on Unsplash

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For each campaign, the campaign sponsor (the brand) can recruit people to join their campaign directly. When you receive such a link, congratulations - you can skip the line. 

If you prefer to learn from a tutorial video, click to jump to the end of the post.

Click "Get my reward link" on the page. It will take you to the marketplace page for this campaign.

If you are not signed in, click sign in.

If you don't have an account with us, take a minute to sign up! You'll need a personal account to be a Mofficer. Organization accounts are for our partners. 

If you are not a Mofficer at the moment, you will still need to enroll in the Phi program first.

Please read the Phi program terms carefully and act accordingly. If you have questions, contact us any time. 👇

Click join and you will get your origin Bloc generated for you. 

For ClicKey campaigns:

The link enclosed is your unique Phi Bloc Link ("PBL"). When someone clicks on your PBL, we will log it for processing. If it is a valid click, then you will get the reward posted to your Beyto account immediately. 

Tutorial Video:

Now with your own link, what's the next step?

Learn how to work on a ClicKey campaign.

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MOFFAS advocates transparency. Since Phi involves issuing monetary rewards to participants, we feel obligated to make the process and data public (sans private information, of course). We are hoping that measures like this can help us further build trust in our community and, more importantly, bring confidence and pride to our members.

How to get to the Log:

Go to https://heymoffas.com/public-logs

Or use the public menu in your site navigation bar - select "Logs"

What's in there?

For now, it shows all the data we received in the Phi programs, both raw and processed. The below screen capture gives a basic idea - what the data is for, processing status, campaign information, and IP (hashed to protect privacy).

The Logs will become even more important when we have special events running that give out high-value rewards.

Have any questions? Drop a question below.

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The most common Phi campaign type is ClicKey, a marketing program built on the pay per click model

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

In a ClicKey campaign, the marketers will get assigned a unique link through their Blocs and they are eligible for rewards when this link gets clicked. To learn more about Blocs and how to manage the Bloc system in Moffice:

To learn how to find a join a ClicKey campaign:

How to market my Phi Bloc link (PBL) and get more clicks:

Basically, friends and family, social media, and your personal blog will be a good place for that. Make sure you don't disturb other people and don't get labeled as a "spammer," either by other users or platforms.

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Phi campaigns usually issue rewards by Bloc. Therefore, a Bloc with only yourself is the most profitable. In any situation, when you have such an origin Bloc, you should use the unique identifier (a link, in most cases) assigned to it for distribution and promotion. In this tutorial, we will show you how to participate in a Phi campaign through marketplace and seed an origin Bloc. If you cannot see the gif images clearly, remember to zoom in.

Head to your Moffice.

Go to Marketplace

You can see listings in the Marketplace. Read the information and requirements of the campaign. Make sure you also understand the terms of a Phi campaign. You can always review the agreement in the Terms section in your Moffice. Join directly or go to the details page for more.

Click Join and boom - a new Bloc is generated! It's yours! That's your link here. Go tell everyone now!

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Trove is a special reserved space in Moffice for users to organize, manage and operate their non-Phi affiliate marketing campaigns. Mofficers have the privilege of adding their affiliate links to this section and share them with specific groups (e.g., friends, followers, etc.). Users in these authorized groups are able to access the content in their own Trove as well as via the browser extension. 

- Click the 📎  icon to access Trove in Moffice (previously, Phi Workstation)

- Click the red + button for the form

- Enter some basic information of your link and choose who you want this link shared with. Click enter and it's done! 🎉 

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MOFFAS Best Practice is a series that focuses on helping aspiring members and Mofficers in our community achieve more in the world of e-commerce, digital marketing and beyond. We will explain and offer suggestions on what to try and how to take better advantage of the technologies provided by us and others (free stuff only 😋). You are more than welcome to ask us questions and offer your own opinions.

In this BP post, we want to encourage you to get a personal blog.

Yes, social media is cool. You can easily interact with others and feel like you can reach out to many people. It probably is true and that’s why we want you to keep doing your magic with your social media.

However, social media has limitations when it comes to establishing and building your personal online presence. It is, by design, too transient (unless you get really viral like Grumpy Cat 👼🏻). What’s worse is that, most of the times, your efforts there don’t get recognized by major search engines, which you will need if you care about your digital marketing career in the long run. We are also seeing a huge trend of diligent bots occupying the comment section of every popular post with automatic 1000 likes - it is getting more and more difficult to stand out in the crowd (especially if you know how easy it is to write and run a social media bot…😶 ). 

A blog is something different. Like social media, it is also on the Internet and connected to people, sort of, but it is your own space. The space is about you, your interests, your thoughts and your life, continuously and entirely. Owning such an independent space is critical in the age of Internet and information overload. It is going to be your identification as well as your unique identity, in many ways.

Free Blogging Service Providers:

MOFFAS does not offer blogging service. A few reasons would go into this decision. The most important one, though, is that we believe in freedom, diversity and personalities. We want you to be who you are, be independent and be spontaneous; having a space with a good professional blogging site that you love seems like a much better idea than containing your thoughts and charm in one generic uniform box. At MOFFAS, we always say that we do not want to be another “controlling” platform. Rather, we want to decompose that control and nimbly recreate an experience that works just as great (and benefit more people)!

Here are some free Blogging platforms you might want to take a look at (honestly there are a lot more - google free blogging and you will see a few lists on the first page, such as this one), if you do not have one yet. Look at the template options, layout, design, etc. and go with your heart:

Our suggestion is that you shall start one for free. It will be anchoring on the platform, but it's good enough for a start. And one day, when you are ready, you can have a custom domain site! Okay, we will have that conversation another time!

By the way, why do you think that we want to encourage you to have a personal blog, if right now it sure seems like all that matters is clicks? 👀  Well, that’s because the next Phi program is specifically designed and engineered with your social "clout" in mind. Not only will your blog/personal site presence matter to your earnings but we will also help you grow your own site (ranking, traffic, domain authority, etc.)

Together is indeed better.

Photo by Sincerely Media on Unsplash

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In the last post, we started the discussion on how to market affiliate links better. To sum it up quickly - the most important thing is to establish your own brand and “authority” on the Wild Wild Web. Find your passion, get educated and be a nice person - the best skill is your knowledge and the best target audience always starts with the people around you. Set up your personal blog/site for an isolated space dedicated entirely to yourself. Have that blog address included everywhere. You may use an in-bio link service, like our Sky, to organize and display your important content. Now, you can also bind your blog address in Moffice settings. You will understand why when our next Phi program launches.

In this post, we will focus on the “tools” that can help you market your links better. If you haven’t, you might seriously consider giving Hootsuite and Buffer a try. They both offer free versions, a good start for individual users.

Learn a bit more about “the web”

Affiliate marketers count on the Internet and web applications to do business. In real life, it won’t always be so easy like my mom and her chat groups. If you want a career out of this, it’s a good idea to learn some basics about the technologies underneath. Here are a few categories I’d personally suggest that you get familiar with (and they are NOT difficult):

  • Basic understanding of big data: What’s trending? What are people buying? What does this chart mean? 
  • Google is your best friend. Use Google Trends to find keywords and Google Analytics to track blog/website performance, if applicable. Google also supports advanced search functionalities, such as search for images, prices, social media, similar sites, etc. Read about it in detail on Google.
  • Learn some basic HTML language. Anyone should bookmark this website. It will be your second best friend. The reason to learn some basic HTML and maybe Javascript too is to get you to understand how the Internet works. What happens when people click your link? What's the process that makes sure you get credited for your work? Why will your message get flagged or, even worse, banned? 
  • Learn more about SEO. SEO is actually the simplest one here, although definitely not the easiest. For you to improve your SEO for your site/page, the keyword is still “links.” How many backlinks do you have? How good are those pages that link back to you? Our next Phi program is going to help you with that and then make profits off that boost together.
  • Try a bot. This might seem to come out of left field, but I think you should consider it. There are a number of service providers that offer custom bot services, i.e., you give them account name and criteria, and they run it on their server. Just google “free social media bots” and select one for some limited experience. The reason behind this suggestion is to help you understand how affiliate marketing operates. Technology reduces complex matter that human beings are too smart not to overcomplicate, hence the efficiency. Through the “eyes” of technology, affiliate marketing is probably no more than a script to “find people and tell them about it, using an optimal algorithm.” In the future series, I will introduce some extremely simple scripts for social media promotion bots. You can easily try it at home on your own computer. Welcome to the age of the geek!

Make use of Trove

Although we made a short tutorial about Trove, it’s still not getting the attention it deserves for how much it can do. You can read about Trove in WikiCenter. Here, I am going to use an example to demonstrate its use case. 

Let’s suppose that you are a busy and driven affiliate marketer that works with numerous platforms and independent brands. You will have a list of affiliate links, codes and coupons. Right now you have them organized in an excel sheet or a Google Doc sheet so that you can share with your partners. I’ll assume that’s the standard setup. What Trove does is to modernize that setup. Go to your Moffice, open Trove, add those links to your collection and select how you want to share them, with friends or followers, or rather keep them to yourself. And then the links will be saved to your Trove and, at the same time, pushed to that of the people you’ve chosen to share with (of course, they need to have an account with MOFFAS - taking a moment to mention again that MOFFAS is a platform for all, not just marketers). It’s different than posting on Timelines and lasting for two seconds, because Trove is a designated and manageable space for external links/codes. Sounds useful? That’s not all. With our browser extension (and in the future, our apps), the power of Trove extends beyond this domain. Your links are directly accessible from the extension wherever you are. If you share an affiliate link amazinglipsticks.com/mylips123 with Jane and Jane goes to amazinglipsticks.com, she will see a popup saying she has an affiliate link from you. 

Your audience get notified when they visit the target

Think about Honey or Rakuten… but YOU are Honey and YOU are Rakuten!

Want to learn more about how to boost your affiliate marketing career? Join MOFFAS and become a Mofficer today. The next decade is going to witness drastic (and brutal) industry shake-ups across the board. Machines and automation are going to take lots of jobs away from human beings. What can we do? The rising of Mofficers, a unique hybrid of lifestyle consultant, influencer, marketer and community liaison, is our humble answer to that challenge. Together, we can build a community that only thrive in times of change like that. 

No membership fee or anything, simply come with your wisdom, passion and determination to be part of a force that might, one day, change the world.

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Some members have mentioned to us that there are too many buttons in Moffice and sometimes they feel confused. In this tutorial video series, we will show you what each section of Moffice does and how they all work together to maximize your efficiency.

You can always access your Moffice directly from your home page.

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Bloc is a key concept of Phi. For that reason, we made a special tutorial just to explore the Bloc section of Moffice. Jump in!

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Great question! We talk about the Bloc profile page a lot and that might make you think that whoever click your links will get taken there. 😐 

That is not true 🙅  - it is redundant, inconvenient and also defeats the purpose. Visitors might just get distracted and leave before actually going to the target page.

When one clicks on the Bloc link of an active Bloc, which looks like https://heymoffas.com/phi/$%^&*, they will go straight to the target URL set by the campaign sponsor, without feeling any different than using a direct link, other than the link says moffas, of course. Well, in some cases where the campaign sponsors have had website integration done, meaning they've installed our script on their own sites, the URL will very likely look the same, only with some unique identifiers attached. In either case, that click is eligible for reward.

However, when the Blocs are inactive or expired, the situation might be different, depending on the partnership of the campaign sponsor. By default, the link will end up on the profile page and visitors can manually proceed to the target site. The mechanism is set up to prevent abuse - imagine a bad sponsor sets up a campaign and terminates it right after, hoping to lure traffic without paying. 💀 

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Sometimes, you might wonder what a Bloc is about and people that do not know about MOFFAS might have doubts about a Phi link you send over (virus? bad agent?). That's why we always want to make it extra transparent. Other than adding a "?view=1" directly to the URL, you can also use the Bloc Checker to pull up the Bloc profile page. Enter the full URL or simply the Bloc Key, whichever is more convenient. 

You may access Bloc Checker from the Help submenu, the homepage as well as the Login form (for visitors).